Program Users: The total number of users who have visited your organization’s program(s). This includes registered users, guest users and users who have landed on a program page without engaging with the content. A user record is created during the learner’s initial visit. The user is created at the account level.
Activity Starts: The number of all activities started by users within a program. An activity is started when a user clicks into a specific learning module or calculator.
Pageviews Per Start: On average, how many distinct pages do users view for every activity start.
Average Time in Program: Visit duration is the amount of time between the first and final event timestamps within a program. Average Time in Program is the sum of all visit durations divided by the number of visits during a specific period. For example, say in one month you had 2 visits to your “Consumer” program. The first visit had a duration of 10 minutes and the second visit had a duration of 30 minutes in program. The Average Time in Program for “Consumer” program would be 20 minutes =(30 minutes + 10 minutes)/2 visits. Please note the average time in program and conversion rate only display when there are 30 or more user visits. Bounced visits, users who enter the site and then leave, are excluded from visit counts and durations.
Incentive Qualifications: The total number of users who have qualified for an incentive across all playlists within a program, defined further in section C. Qualified Incentive Users.
Average Conversion Rate: For customers using Custom Moments with external links, you’ll see the number of users who clicked on the external link divided by the number of users who saw the Custom Moment.