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Marketing Toolkit:
Home Buyers

Get Started

As winter melts into spring, consumers start exploring opportunities in real estate. Whether they’re first-time buyers or multi-property owners looking to refinance, now’s the time to help guide them on their journey.

1

Work with your Customer Success Manager to plan your custom promotion.

2

Use the marketing templates below to promote mortgage education to your customers and members.

Featured Learning Modules

Credit Scores & Reports

  • What is a credit score?
  • How is your credit score calculated?
  • How can you protect your credit score?

View Assets

Considering Home Ownership

  • What is a mortgage?
  • Should you buy or rent?
  • Costs associated with a loan

View Assets

Mortgages

  • Different types of loans
  • Variables that affect monthly payments
  • Steps to take when buying a home

View Assets

Mortgage Modifications

  • Understanding grace periods
  • Common modification options
  • Implications of late payments

View Assets

Did you know?

35%

of all home buyers are purchasing for the first time.

View source

44%

of all home buyers start their process online.

View source

Marketing to Home buyers

Get your customers and members ready for home buying season with our new library of marketing tools and templates.

Social Media Posts

Promote your program using our copy suggestions for Facebook and Twitter.

Preview Download

Email Template

Get to the top of your consumers’ inboxes with our direct communication template.

Preview Download

Blog

A turnkey, keyword optimized article that you can post as-is or adapt to meet the requirements of your institution.

Preview Download

Visual Assets

Download images and graphics to create promotional banners for your website and social posts.

Preview Download

Tweet This!

12

Fun fact of the day. 25 percent of sellers who used a real estate agent used the agent they previously worked with.

Gallup: Half of non-homeowners plan to buy home in 5 years http://upi.com/6527024t via @upi

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Program Poster

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Web Ad – Tile Size

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