Getting Started
with @Work
A four step plan and suite of resources to help you execute a successful launch of your financial education program.
Step 1: Know Your Program
Get a strong start by planning your ongoing marketing campaigns to keep financial education top of mind for your consumers.
Implementation Guide
Module Overview Slides
Curriculum Guide
Seasonal Marketing Calendar
@Work Module Marketing Library
Explore a library of marketing assets for each individual @Work module, including promotional copy, social media posts and course imagery. Running multichannel, topical campaigns just got easier!
Learn MoreStep 2: Internal Advocacy
Every successful adult learning program starts with incentivizing participation and building advocates within your organization.
Employee Launch Digital Signage
Employee Launch Flyer
Use this flyer to introduce your program to your employees with a quick overview of its benefits and inclusions.
Internal Announcement Email
Step 3: Launch Plan
Now that you’ve socialized the program internally, it’s time to spread the word to your consumers and the community.
Visual Templates
Easily editable print templates designed with clear calls-to-action for busy consumers.
Consumer Launch Flyer
Program Poster
1/4 Page Handout
Digital Promotion Templates
Skim-friendly templates that quickly capture the attention of your consumers.
Social Media Assets
Web Ads
Banner ad templates for your website to drive consumers to your financial education program.
View OptionsExternal Launch Email
Step 4: Media Engagement
Your commitment to financial education is newsworthy! Plan proactive outreach to local reporters and bloggers.
Press Release
Did you know?
The most successful implementations plan for the long term, which means running ongoing marketing campaigns that keep financial education top-of-mind for months and years after launch.
Need some inspiration? Check out our library of seasonal marketing toolkits to get started.